DESCRIPTION As a development newspaper targeting rural and low literate with their participation, this product is a very progressive effort. For this over 600 Rural Communicators cum Rural Reporters have been identified. They are building their capacity to be interface between ICT revolution and rural India. The development newspaper, published fortnightly, is pasted on the walls of milk cooperatives and Panchayat buildings in three states, covering around 40,000 villages. This community newspaper uses the strong network of milk cooperatives to ensure that it reaches villages. It has been influencing the lives of over 600,000 milk cooperative farmers. It is perfect two way channel. The van that delivers the newspaper is also used by farmer to send feedback.
CITATION Lack of information on scope of development is one of the reasons for underdevelopment of the third world. A vast chunk of rural population has been out of domain of commercial interest of media houses. The Pratibadh initiative is trying to change the scenario. It is simply a thick broadsheet based wall newspaper since 1996 reaching 40,000 villages in three states of Bihar, Punjab and Haryana through its network of 600 rural reporters. Lately, Pratibadh has enabled all its reporters with ICT training and tools for not only collecting information news and reports but also use ICT tools like Emails, PDF, LCD projectors, PPTs to reach out to rural masses in groups and communities. Wiith the introduction of some more business modules like Rural Communication, Rural Research and Rural Market Pratibadh is now growing fast.
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their participation, this product is a very progressive effort. For this over 600 Rural Communicators cum Rural Reporters have been identified. They are building their capacity to be interface between ICT revolution and rural India. The development newspaper, published fortnightly, is pasted on the walls of milk cooperatives and Panchayat buildings in three states, covering around 40,000 villages. This community newspaper uses the strong network of milk cooperatives to ensure that it reaches villages. It has been influencing the lives of over 600,000 milk cooperative farmers. It is perfect two way channel. The van that delivers the newspaper is also used by farmer to send feedback.
